MANILA, Philippines (UPDATED) - An Italy-based company has complained that it never gave Globe Telecom Inc. the authority to use the "Tonino Lamborghini" brand for its mobile 4G broadband stick.

In a statement quoting chief executive officer Tonino Lamborghini, the company maintained that the said broadband stick is "a counterfeited product."

"Tonino Lamborghini s.r.l. has never manufactured or authorized anyone to manufacture such a product, which constitutes therefore a serious trademark infringement," Lamborghini said in the statement, which was posted in the Italy-based company's website and in several blogs.

"Moreover the advertising campaign 'Feed your need for speed' featuring Marlon Stockinger, first Filipino to win a formula race in Europe, is deceitful and unlawful since it leads to a serious likelihood of confusion between two different and separate brands and businesses that is to say 'Tonino Lamborghini' and 'Automobili Lamborghini,'" he added.

"Tonino Lamborghini s.r.l. shall take any legal action to protect the brand."

Globe's Tonino Lamborghini Tattoo broadband stick features the Italy-based company's name and logo, and has racer Marlon Stockinger as an endorser.

Tonino Lamborghini is known for its luxury watches. Automobili Lamborghini, on the other hand, is a car manufacturer.

In a statement, Globe Telecom said it "obtained authorization to use the name and logo Tonino Lamborghini through an agreement with Primo Mobile, the master franchisor of mobile phone related products for the Italian brand Tonino Lamborghini."

"Primo Mobile is a Singapore-based company that has a master license agreement with Tonino Lamborghini s.r.l. and is duly authorized to sub-license the use of the Tonino Lamborghini logo. The design of the Globe Tattoo Tonino Lamborghini 4G broadband stick was reviewed and approved by Primo Mobile," Globe Telecom said.

Globe Telecom assured the public of its "strong adherence and commitment to the highest ethical standards in business and good corporate governance. The company will not engage in any activity that will mislead the public in the course of doing business and serving its customers."
Lamborghini says Globe's broadband stick a 'fake' | ABS-CBN News | Latest Philippine Headlines, Breaking News, Video, Analysis, Features

Nakakahiya naman! Atsaka weird nga ng commercial medyo deceiving why use a car racer in a Lamborghini car but the stick has a brand of Lamborghini watch?