Globe "Lamborghini" 4G broadband stick a FAKE!

**tidus1203** · August 25th, 2011 08:23 AM

MANILA, Philippines (UPDATED) - An Italy-based company has complained that it never gave Globe Telecom Inc. the authority to use the "Tonino Lamborghini" brand for its mobile 4G broadband stick.

In a statement quoting chief executive officer Tonino Lamborghini, the company maintained that the said broadband stick is "a counterfeited product."

"Tonino Lamborghini s.r.l. has never manufactured or authorized anyone to manufacture such a product, which constitutes therefore a serious trademark infringement," Lamborghini said in the statement, which was posted in the Italy-based company's website and in several blogs.

"Moreover the advertising campaign 'Feed your need for speed' featuring Marlon Stockinger, first Filipino to win a formula race in Europe, is deceitful and unlawful since it leads to a serious likelihood of confusion between two different and separate brands and businesses that is to say 'Tonino Lamborghini' and 'Automobili Lamborghini,'" he added.

"Tonino Lamborghini s.r.l. shall take any legal action to protect the brand."

Globe's Tonino Lamborghini Tattoo broadband stick features the Italy-based company's name and logo, and has racer Marlon Stockinger as an endorser.

Tonino Lamborghini is known for its luxury watches. Automobili Lamborghini, on the other hand, is a car manufacturer.

In a statement, Globe Telecom said it "obtained authorization to use the name and logo Tonino Lamborghini through an agreement with Primo Mobile, the master franchisor of mobile phone related products for the Italian brand Tonino Lamborghini."

"Primo Mobile is a Singapore-based company that has a master license agreement with Tonino Lamborghini s.r.l. and is duly authorized to sub-license the use of the Tonino Lamborghini logo. The design of the Globe Tattoo Tonino Lamborghini 4G broadband stick was reviewed and approved by Primo Mobile," Globe Telecom said.

Globe Telecom assured the public of its "strong adherence and commitment to the highest ethical standards in business and good corporate governance. The company will not engage in any activity that will mislead the public in the course of doing business and serving its customers."

Lamborghini says Globe's broadband stick a 'fake' | ABS-CBN News | Latest Philippine Headlines, Breaking News, Video, Analysis, Features

Nakakahiya naman! Atsaka weird nga ng commercial medyo deceiving why use a car racer in a Lamborghini car but the stick has a brand of Lamborghini watch?

**Cheesekewrls** · August 25th, 2011 08:32 AM

So hindi pala pang car talaga yung kinomersyal nila? Haha. Grabe. What's up with Globe kaya? Thumbs down.

**ghosthunter** · August 25th, 2011 09:17 AM

Originally Posted by tidus1203

Nakakahiya naman! Atsaka weird nga ng commercial medyo deceiving why use a car racer in a Lamborghini car but the stick has a brand of Lamborghini watch?

Well, until this news came out, no one knew the difference.

Let us see further developments on this issue.

Posted on August 24, 2011 10:39:57 PM

[SIZE=4]Globe Telecom accused of counterfeiting Italian trademark[/SIZE]

TONINO LAMBORGHINI s.r.l has threatened to sue Globe Telecom, Inc. for using the Italian trademark on a line of broadband sticks promising speedy connections.

The purveyor of sport, fashion and home accessories took issue with the use of the trademark to connote the image of a separate luxury vehicle brand as Globe Telecom campaigns featured it alongside a race car driver.

The telco’s marketing campaign featuring Marlon Stockinger -- a race car driver that has won in a European circuit -- alongside the Tonino Lamborghini trademark “is deceitful and unlawful,” the Italian firm said, noting it was a “different and separate” business from Automobili Lamborghini.

“Tonino Lamborghini s.r.l. shall take any legal action to protect the brand,” Gian Luca Filippi, chief executive officer, said in a statement dated Aug. 3.

“[The firm] wishes to inform its customers that unauthorized people are currently trading online and through Globe [Telecom] stores a 4G Tattoo Tonino Lamborghini broadband stick which is a counterfeited product,” Mr. Filippi said.

Globe Telecom’s broadband stick bears the same logo and the same brand name written in identical font. The product was launched only in June.

The Italian firm said that it has “never manufactured or authorized anyone to manufacture” the product in question which it said carried a “serious trademark infringement.”

Earlier this year, Tonino Lamborghini had issued a similar statement denying an agreement with beverage makers Blue Gold Beverages, Inc.

and Epic Nutrition Canada to use the trademark on energy drinks.

Sought for comment, Ma. Yolanda C. Crisanto, Globe Telecom’s head for corporate communications, said in a text message that the matter is only a “misunderstanding.”

Globe Telecom’s Tattoo Tonino Lamborghini stick runs on its HSPA+ (Evolved High Speed Packet Access) network.

The firm said that the broadband stick can deliver an internet speed of up to 10 mbps, and is available at a P2,199-plan monthly.

Earnings of the Ayala-led telecommunication firm grew 9% to P5.5 billion during the first six months of the year from P5.06 billion in the same period last year.

Shares of Globe Telecom closed 0.61% higher at P901.50 apiece yesterday. -- K.A. Martin

http://www.bworldonline.com/content....emark&id=37126

**shadow** · August 25th, 2011 09:46 AM

miscommunication lang daw sabi ng Globe. they released a statement yesterday.

hinde obvious kung sino nag sumbong sa Lamborghini

**Monseratto** · August 25th, 2011 09:50 AM

Originally Posted by shadow

hinde obvious kung sino nag sumbong sa Lamborghini

Good morning Manny...

**uls** · August 25th, 2011 02:09 PM

how can Globe be so stupid?

akala ko pa naman they paid Lamborghini. i mean for such a big company (Ayala company pa) they should know better

like if you wanna put mickey mouse on your products you pay Disney

yun pala they used the Lamborghini brand name and logo without permission. Globe is no different from China counterfeiters

what were they thinking?

**tidus1203** · August 25th, 2011 02:14 PM

And the ad very very misleading, they are trying to portray the AUTOMOBILI in their ads rather than the TONINO which are two different companies (mas sikat nga lang si AUTOMOBILI

) yun pala yung TONINO ang nakalagay sa stick.