Nissan to assemble two new vehicles here in Sta Rosa

**Blackraven** · October 6th, 2005 02:49 AM

Did someone mention PRESAGE???

Yehey!!!

But.............. I just hope na it will have an LHD version, kasi kung hindi, wala nang pagasa na dadating ito sa Pinas.

**kiper** · October 6th, 2005 03:07 AM

sabi sa newspaper kanina.. lalabas nila ang MURANO by next year..

good move kaya yun?

**niky** · October 6th, 2005 03:16 PM

I don't think it's a bad thing that we're getting Sentras and Cefiros from Thailand. Note: THESE ARE RUN-OUT MODELS! That means production for only another year or two at the most!

The local plant already produces the X-Trail for export to the ASEAN and JAPAN. We've gotten JDPowers Initial Quality Awards for the locally assembled X-Trail (as well as the Lynx), and it's a good bet that's why they're going to be making the new models here also. Take heart! That means the Philippines is getting a leg up from Nissan!

**Monseratto** · July 26th, 2019 02:31 PM

Nissan May Close Its Sta. Rosa, Laguna Assembly Plantl

Nissan may be winding down their assembly at the Sta. Rosa, Laguna plant soon. As the Japanese carmaker grips with operating profit that plunged 99 percent, CEO Hiroto Saikawa is now concentrating on cutting jobs and overhauling business to fast track their recovery. At the center? Sub-scale market assemblies that include the Nissan plant in Sta. Rosa, Laguna.

A Bloomberg report states that manufacturing units in Indonesia, Philippines, and Taiwan are first on the chopping block as Nissan announced job cuts amounting to 12,500 worldwide. The job cuts amount to 9 percent of their total global workforce. The move will boost global factory utilization rate to 86 percent from 69 percent; and in return, this will help boost their operating profit.

Under Saikawa, Nissan has undergone a painful shift away from disgraced former CEO Ghosn’s volume-led charge. Ghosn was always concerned with increasing volume by targeting fleet sales and incentivizing wholesale deliveries. That changed under Saikawa as he wants to improve their profitability. However, this will reduce Nissan’s size to 6.6 million vehicles produced a year from the current 7.2 million.

Sales are also down globally as well due to an aging line-up. With that, Nissan plans to trim their global product offering by 10 percent, while also introducing 20 new vehicles. The company will also bet on Nissan Intelligent Mobility to strengthen their product competitiveness.