Tsikot.ph PHUV Prototype

[uls]

hehe

like i said in an earlier post, kahit wala pa sila marketable product, they already have press releases telling everyone how great their project is gonna be

[OyiL]

alam ko po hindi natuloy yung project

pinost ko yan kasi naaliw ako sa pananaw nila noong pinaplano nila yung project

totally unrealistic ang pananaw nila

why the reaction dude?

ano po ba ang interpretation mo sa post ko?

nakakaaliw ba yun? e parang nang aalaska ka lang.

hindi siguro unrealistic nung time na yun yung figures nila. may basis sila dahil AUV nga ang malakas nung time na yun e. kung maganda pagka design nila aabot siguro.

yung design ang dapat mong alaskahin. pero na-alaska na yung design. kaya hindi prinoduce. kung bobo sila e di tinuloy nila ibenta yun.

pero, ewan ko, dyan ka masaya sa pang-aalaska. bakit nga ba? sige, ituloy mo na lang.

[ghosthunter]

http://www.tsikot.com/campi-2009-car...stry-forecast/

CAMPI: 2009 Car Sales Exceed Industry Forecast
January 9, 2010

Sales of new cars grew faster last year than the 2008 pace as purchases to replace flood-damaged units in the last few months offset poor performance seen earlier, industry data released on Friday showed.

Eighteen car firms sold a total 132,444 units in 2009, up 6.4% from 2008 levels and exceeding the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) forecast of up to 4% growth or a flattening at worst.

The 2009 growth was also better than the 5.6% increase recorded in 2008, which likewise bucked downtrends seen in other Asian markets. For 2010, the group has pegged its forecast at a “conservative 4% … subject to quarterly review”.

Year-to-date sales for 2009 only began to grow in October after floods from two storms submerged many vehicles in Luzon. In December alone, the number of units sold grew by 37.5% to 13,596 versus the same month last year.

“Stronger growth was due to higher replacement rate coupled with stronger than expected growth in OFW (overseas Filipino worker) remittances and aggressive financing packages which fueled consumption…” CAMPI President Elizabeth H. Lee said in a statement.

Commercial vehicles such as trucks, vans, and buses continued to account for the bulk of the year’s sales – roughly two-thirds of the total – growing by 7.7% to 82,216 units sold from 2008 levels. Passenger car sales, meanwhile, grew by 4.1% to 46,228.

Toyota Motor Philippines Corp. remained the top seller, cornering 34.9% of total sales. Its market share, however, was two percentage points less than 2008’s. It sold 46,193 units for 2009, up 0.6% from the previous year.

Mitsubishi Motors Philippines Corp. and Honda Cars Philippines, Inc. trailed behind in second and third place. Mitsubishi enjoyed a 14.1% increase in sales to 23,247 units while Honda saw sales grow by 11.5% to 17,168 units.

I would deem it unrealistic to project 30,000 PHUVs sold based on reality of the Philippine auto industry as it is.


More facts:
http://www.topgear.com.ph/news/phili...-up-64-in-2009

Total units sold in 2009 = 132,444
Total units sold in 2008 = 124,449

Most units sold in 2009 = 46,193 (Toyota)
2nd most unit sold in 2009 = 23,247 (Mitsubishi)
3rd most units sold in 2009 = 17,168 (Honda)

Most units sold in 2008 = 45,915 (Toyota)
2nd most units sold in 2008 = 17,539 (Mitsubishi)
3rd most units sold in 2008 = 14,298 (Honda)

Given these facts stated above ... wouldn't you say that 30,000 PHUVs sold annually is a rather overly optimistic projection?

[uls]

hindi siguro unrealistic nung time na yun yung figures nila. may basis sila dahil AUV nga ang malakas nung time na yun e. kung maganda pagka design nila aabot siguro.

at that time, the figures were realistic?

know how they came up with those figures?

from page 2:

The PhUV's sales target: The sales target we have set for the PhUV is modest - just 30,000 units, about half of the vacuum to be left by the recent Supreme Court decision completely banning used car importation, especially those via Subic or the so-called SUVic, which honestly speaking, may have been imported and subsequently sold under questionable circumstances.

The PhUV's modest sales target of 30,000 units a year almost matches the sales of our top car manufacturer Toyota Motors Phils., which sold 34,188 units as of November 2006 year-to-date. Even if the PhUV achieves only half of its target, this is still comparable to the sales of Honda Cars Phils. which is 12,564 units for the same period.

they thought the banning of used vehicle imports will turn SUVic customers into their customers

wrong

just coz SUVic customers can no longer find SUVics in Subic doesnt mean they'll shift to Pinoy-created vehicles

SUVic customers will first go to brand new Japanese, Korean, US vehicles before they'll go to Pinoy-created vehicles

when did Pinoy-created vehicles become the first choice of car buyers?

the ban on used vehicle imports benefitted the Japanese, Korean, US car companies, not the Pinoy vehicle creators

which is one reason the sales volume of foreign brands increased after used vehicle imports were banned (refer to GH's post above)

the PhUV people called their sales target modest (matching Toyota Phils. sales volume in 2006)

modest?

100 units is modest

30,000 units?

[uls]

one can argue that buyers of SUVics have limited budget and can't afford brand new vehicles, that's why they're buying SUVics in the first place

wrong

we've been attending Subic auctions for years

we know many of the customers

Subic auction customers are bargain hunters (that's why they're attending auctions)

in short, may pera sila pero kuripot

pag wala na mabiling SUVIcs, they can easily afford brand new cars

the PhUV people counted on the ban on imported vehicles for the viability of their business

they were betting SUVic customers will become their customers

terrible miscalculation

the customers simply went to Toyota, Honda, Mitsu, Nissan etc

not to them

[OyiL]

http://www.tsikot.com/campi-2009-car...stry-forecast/



I would deem it unrealistic to project 30,000 PHUVs sold based on reality of the Philippine auto industry as it is.


More facts:
http://www.topgear.com.ph/news/phili...-up-64-in-2009



Given these facts stated above ... wouldn't you say that 30,000 PHUVs sold annually is a rather overly optimistic projection?

each japanese brand AUV sold would be able to buy 2.5 units of the PhUV. If the PhUV design was as good compared to its japanese counterparts, and 5000 customers of each brand preferred buying the phUV becuse its cheaper, they would end up filling 50% of the target. then the exposure on the road will entice others to get interested. then it will roll on.

pwede diba.

[uls]

^^^^

that is assuming the PhUV people can build a PhUV where the "design was as good compared to its japanese counterparts" and can sell the product at their target price of P350,000 and still make a profit

the target price is unrealistic

i'm gonna give this --> to anyone out there who can build a Japanese-quality AUV at a total cost of lower than P350,000 (labor + materials) -- around P250,000 or less to make the P350,000 selling price justifiable

one reason the project failed is coz the cost of producing 1 unit of their ugly PhUV is probably more than their P350,000 target selling price

(puhunan palang masmataas pa sa presyong bentahan)

even if their cost is bit below P350,000, the profit margin is so small, making it unprofitable to sell the PhUV at that price

what more kung "design was as good compared to its japanese counterparts"

ka-presyo tuloy ng foreign brands yan

[ghosthunter]

each japanese brand AUV sold would be able to buy 2.5 units of the PhUV. If the PhUV design was as good compared to its japanese counterparts, and 5000 customers of each brand preferred buying the phUV becuse its cheaper, they would end up filling 50% of the target. then the exposure on the road will entice others to get interested. then it will roll on.

pwede diba.

Assuming the retail price of the PHUV is 2.5x cheaper than a japanese brand AUV, can it compare to the build quality of a japanese brand auv? Or would it just be 2.5x worst in terms of design and build quality as well?

Something built like the old 1980s Toyota Tamaraw will not really fly with the customers we have in 2010.



Honestly, the PHUV is dead ugly. It wouldn't entice anyone's lasting interest. Tried too much to follow the car styling fads of the day which were already dated by the time the PHUV was launched. In the very least, the old Tamaraw looked good with proper body proportions.




And curiously, at the target retail price of P350,000 each unit... how can a dealership make any profit from each unit sold? Especially when the cost of the engine and tranny alone would probably account for 50% of the retail price of the entire vehicle.

[OyiL]

Assuming the retail price of the PHUV is 2.5x cheaper than a japanese brand AUV, can it compare to the build quality of a japanese brand auv? Or would it just be 2.5x worst in terms of design and build quality as well?

Something built like the old 1980s Toyota Tamaraw will not really fly with the customers we have in 2010.



Honestly, the PHUV is dead ugly. It wouldn't entice anyone's lasting interest. Tried too much to follow the car styling fads of the day which were already dated by the time the PHUV was launched. In the very least, the old Tamaraw looked good with proper body proportions.




And curiously, at the target retail price of P350,000 each unit... how can a dealership make any profit from each unit sold? Especially when the cost of the engine and tranny alone would probably account for 50% of the retail price of the entire vehicle.

correct! alam natin lahat yan. at natesting ng PhUV yung design nila bago sila gumawa. and they have acknowledged and accepted all the feedback. okay na yun.

kaya nga sabi natin overall design ang problema diba.

[ghosthunter]

correct! alam natin lahat yan. at natesting ng PhUV yung design nila bago sila gumawa. and they have acknowledged and accepted all the feedback. okay na yun.

"natesting" ??? ... from how the full scale prototype came out, it might be doubtful if they made a part-scale model of the vehicle to see how it would look like. If they did, they might have had time yet to make adjustments to the vehicle to make it look "better".

kaya nga sabi natin overall design ang problema diba.

If you are in agreement, so why are you thinking and pushing the idea that if some number of people actually would end up buying a number of PHUVs (and actually drive them on the road), it would attract more interested parties to buy more PHUVs? Dead ugly is deal ugly...