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June 8th, 2012 06:24 AM #1
ayan na naman po kami.......
http://www.abs-cbnnews.com/lifestyle...-race-campaign
Bayo to junk mixed-race campaign
MANILA, Philippines – Women’s fashion brand Bayo is set to replace its newly launched ad campaign after it drew flak for directly promoting mixed-race models.
Lyn Agustin, Bayo’s vice president for product research and development, said they will prepare a “better and more sensitive campaign” following the backlash it received over the “What’s Your Mix?” ads, which featured models with labels such as “50% Australian and 50% Filipino.”
She also apologized on behalf of the company for “offending some sectors.”
“We are very sorry that the campaign unintentionally offended people,” Agustin told ABS-CBNnews.com. “We are going to prepare a better and more sensitive campaign, more sensitive to the big issues.”
She added that the “What’s Your Mix?” ads, which are still displayed in Bayo boutiques nationwide, will be taken down as they come up with a new concept for their campaign.
“Yes, we’ll bring them down immediately,” she said.
Agustin stressed that contrary to what most Filipinos expressed online, the true aim of Bayo’s “What’s Your Mix?” campaign is to promote Filipino heritage as well as a person’s uniqueness.
She did not mention the name of the agency behind the controversial campaign.
Several Filipinos turned to blogs and social networking sites this week to say that Bayo’s new campaign was “demeaning.”
Others, meanwhile, said the ad suggests that those who are 100% Filipino are inferior to their mixed race counterparts.
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June 8th, 2012 06:29 AM #2
tapos, eto na mga joke-joke sa ads na yan.
bilis talaga ng mga pinoys.......
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June 8th, 2012 10:11 AM #4
ok din yun advertisment nila... Good or Bad nga naman it is still Publicity...mabenta pinagusapan agad hahaha madami tuloy lumabas na jokes gaya nito
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Tsikoteer
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- Sep 2011
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June 8th, 2012 01:53 PM #7
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BANNED BANNED BANNED
- Join Date
- Feb 2011
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June 8th, 2012 02:27 PM #8i hangout with a lot of homo***ual who are in the advertising industry. and these are their minds. dati nga nun lenten season nakalusot yun isang food court na nagbebenta ng grill fish: "May the fish be with you." these and others are their what they come up with. very disturbing ads kasama na yun mga lalaki naka-brief sa edsa and others.
if this keeps up, talagang magkakaroon ng idealistic anti-christ who will get fed up with what's corrupting our minds.
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June 8th, 2012 02:32 PM #9
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June 8th, 2012 03:01 PM #10
^^^ He regularly goes to the gym. Some of them use steroids and you know the effect of steroids on men.