Personally, I think the pricing is okay. It's just that Kia is at a point wherein some people already see it as par with Hyundai/Ford/Mazda/etc, while others still see it as an inferior brand.

Pricing of the 1.6 at 965k is at par with the Mz3 1.5, and lower than the Altis 1.6V, Elantra 1.6S, and Civic 1.8E. If the feature set is good, then this is a viable alternative to the Elantra which is getting old and has shoddy aftersales.

The Forte Koup is a unique proposition. It's a 2-door that looks much better than its predecessor, so it can actually work for bachelors who're after a standout car without having to shell out over 1.5M for a Miata/86/GC/WRX.

The TOTL hatch is the variant which doesn't make much sense, since noone really wants a high-end Kia yet. But I still think it's a more sensible option than a TOTL Elantra or Cruze.