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January 25th, 2013 09:55 AM #1Veer into the individual: Honda GEAR Concept
Words by Jade Lu | Photos courtesy of Honda Canada Inc.
Falling into the ‘smaller’ trend, Honda follows suit after the Chevy Spark, Hyundai Eon, and Mitsubishi Mirage. At the 2013 Montreal International Motor Show, Honda Canada unveiled their concept unit for the chic, young, next generation urbanite - the GEAR Concept Study Model.
Honda doesn’t really say anything about the GEAR, just this statement from Honda R&D Americas Design Director, Dave Marek: "Subcompact cars are usually either utilitarian, but uninspiring or they're fun, zippy cars that are impractical and too expensive for the Gen-Y buyer, GEAR Concept tears down those walls - it's practical but fun, customizable, connected and affordable. Everything that young, discerning urban buyers would want in a car."
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