Your thoughts on local car ads

**midinite** · July 6th, 2006 04:24 PM

Originally Posted by jagxtrm

eh yng isuzu hilander ad (slx ata yun) na nandun si edu manzano ... lahat ng ginawa nya napaka-impossible -- putting a chain at the back para hatakin yng poste ... and mostly yng pagtalon ng hilander sa ending!

a friend of mine told me na part daw cya ng crew na nag-shoot nung isuzu ad noon. sabi nya wasak na wasak daw yng tumalon na hilander -- basag ang mga bearings, putol ang leaf spring, bent drive shaft -- totally junk na daw at odo lang nun is 500+ kms!

As your friend will attest sa mga shoots ang dami naman talagang wasted. Eh yung iba nga sa labas diba tinatabas ang car...tinatanggal windshield or chopped ang roof for camera. ganun talaga. Naka factor in na yan sa budget ng shoot diba? Eh sa media placement palang mas mahal na sa mga unit...

But that is not just the point...Now what about truth in advertising? Doesn't saying it can do impossible things actually mean it is a "lie". Diba deceiving the consumer yan...what you just pointed out is that consumers are smarter than marketers and advertisers think. You saw through the BS. That means the advertiser actually thinks lowly of the consumer if they think they can pass on BS and think the consumer believes it. Now as you noted you knew it was BS...kaya walang na-denggoy kundi and markteter ng ad agency niya because the agency made the marketer waste so much money on an Ad which people will see as obvious BS...so the real waste wasnt just the car that was trashed kundi pati na rin money ng marketer...diba?

**mazdamazda** · July 6th, 2006 04:45 PM

the jumping Isuzu also reminds me of the Innova Billboard Ad where it took off also in a jump. hehe.

speaking of impossible ads... there's this Ford Ranger TV ad where they were racing against a truck... the Ranger pulls away but the truck driver was surprised that the Ranger was also pulling a container van.

**BlueBimmer** · July 6th, 2006 04:51 PM

yeah a plastic container van perhaps :D

**basti08** · July 6th, 2006 04:53 PM

Originally Posted by carlocaraddict

Yung ad ng Limted AE101 Corolla with Gary V and Martin Nievera?
Honda City TVC with the theme song "Flash Dance"

yup

ilang sa aking naaalala pa....
-meron pa AE101 na si Lea Salonga kumakanta
-Sentra B14... yung launching nya ang ganda ng commercials.
followed by endorsement ni GOMA habang nag-fefencing si mokong.
-ang HONDA, generally, madrama when it comes to their advertising, una teasers muna, tapos sasabihin kung kelan simulcasting ng commercial sabay sabay sa ibang channel. they did this with the launching of the EK Civic and 1st gen City.
ngayun less fab na.
-zoom-zoom ad for the Mazda3 and Mazda6 are not that good, too fast and doesnt seem to catch my attention... kaya ko lang pinapanood kase alam ko Mazda3/6 ad sya.
-new Lancer/grandis ad mukhang sa aussie ang setting. OK lang. not that appealing. mas Ok pa ads dun sa adventure at 02 (pizza) Lancer.
-yung old Cefiro A32 ad hindi pinakita interior, mashadong mabilis, halos puro silhouette lang nakita ko.
-Ford Lynx has a nice ad[(gen1) 1998].
-Ford Ranger, nice yung nakikipag racing sya sa trailer truck yun pala sya ang may dala ng trailer.
-Ford Focus, ayaw ko kase hindi yung actual model dito ang nasa ad. although OK yung chick sa commercial.
-Toyota Vios, even though di available sa US, si Britney ang endorser at funky ang mood ng commercial.
-Honda City (gen2)-elevation by U2 ang kanta but the commercial is boring.
-Honda Accord (94) nasa parang malaking seesaw tapos balance nung tumungtong yung Accord.

**isketi** · July 7th, 2006 06:14 PM

Originally Posted by badkuk

imho, car commercials tend to emphasize the "image" of the car; e.g. this car is cool, this commercial has classy music in the background, so the car is classy, etc. mas maappreciate ko pa if they showed how many people can fit in the car, how much boot space it has, how the dash is well organized, etc.

Like the Mitsu Lancer box type TVC with the 5 sumo wrestlers riding it.:bwahaha:

**redlake_56** · July 11th, 2006 09:34 PM

"let me show you the way for a brighter tomorrow, let me take you to places you've never been. beyond the stars, beyond the skies. let me take you there, let me take you there though this beautiful revolution."

HAHAHAHAHAHAHA! this jingle for the tvc really sucks. when i happen to watch motoring today with butch and pocholo, it seems like ilang beses tlga nila to na papalabas. whew! the honda civic 8th gen ad is really gr8. it 's sizzling hot!

**carlocaraddict** · July 13th, 2006 09:13 AM

Isuzu Alterra

tagaytay highlands and macapagal

alter your perception

may gusto akong TVC ng pizza pie lancer, yung may tugtog na trance sa background, year 2000 pa ata yun.