These are the challenges of new Geely PH president | Autoindustriya

The company has announced that Yugo Kiyofuji will be the new president and CEO of the company effective April 1.
While Geely may be a Chinese auto brand, the distributor in the Philippines is very much Japanese; it is part of Sojitz Corporation. That is why the top management have been Japanese, and why they follow the business tradition of bringing in new leadership to coincide with the start of a new FY.

The appointment of Kiyofuji is a key one because he is not a traditional Sojitz executive given his experience. He has been with Nissan and with Isuzu, and thus brings with him many years of lessons from those major Japanese auto brands.
"I have 3 main challenges," said Yugo Kiyofuji. "The first is to bring the high-quality products that customers want. The second is to grow the network so we can serve more of our customers."

"The third is of course to work on customer satisfaction. We are working to improve the quality of service and the supply of parts," continued Kiyofuji.