Chery hires former Porsche designer to create its next-gen cars

**zap.FREEDOM** · February 27th, 2013 01:12 PM

Chery, one of the many Chinese car brands that, among other things, are known for cloning the vehicles of other carmakers and then branding and selling these as their own, is now out to make a name for itself. Its solution? Hire former Porsche designer Hakan Saracoglu.

According to Europe.AutoNews.com, Saracoglu has been hired to head Chery's Shanghai-based design center "to improve the Chinese carmaker's styling."

"The company is redefining itself," Europe.AutoNews.com quoted Saracoglu as saying. "Chery is standing for value, for design and gaining customer confidence. That's where we want to go."

With Saracoglu, Chery is indeed in capable hands. In his 15 years at Porsche, Saracoglu had a hand in designing the exteriors of the Boxster, the Cayman and, more recently, the 918 Spyder.

Saracoglu reportedly joined Chery as its design director in October last year.

source: Chery hires former Porsche designer to create its next-gen cars - News | TopGear.com.ph

so, what should we expect?

**renzo_d10** · February 27th, 2013 01:16 PM

Still a Chery....

**foresterx** · February 27th, 2013 02:16 PM

no matter how good their cars will turn out to be, i still wouldn't buy one.:bwahaha:

**Mguy** · February 27th, 2013 02:20 PM

They need engineers more than designers to make their cars much more reliable.

**yapoy86** · February 27th, 2013 02:23 PM

at least may effort to "improve"....

**uls** · February 27th, 2013 02:28 PM

yan ang nagagawa ng meron puhunan

you can buy people

**creativepinoy** · February 27th, 2013 03:45 PM

yeah your ryt sir Mguy .. for me they do not need a former porsche deigner .. only thy need is creativity like us filipino if you remmember late 70s delta motors and fmc build their own vehicles..... pls visit my fb page to see my concept vehicle design using creativity..(*_-)wink creative concept ideas | Facebook

**yapoy86** · February 27th, 2013 04:48 PM

Originally Posted by creativepinoy

yeah your ryt sir Mguy .. for me they do not need a former porsche deigner .. only thy need is creativity like us filipino if you remmember late 70s delta motors and fmc build their own vehicles..... pls visit my fb page to see my concept vehicle design using creativity..(*_-)wink creative concept ideas | Facebook

aside from their efforts to improve, hiring a "respectable guy" from a known automotive company gives them some FACE value... that's marketing gimmick... like KIA did when they hired peter from audi...

imagine if Mr. Creativepinoy was hired by Chery... then chery announces that they hired the services of Mr. Creativepinoy to design their future products.. do you think it will have an appeal in the auto industry?? who's mr. creativepinoy anyway??? then people will say, chery hired another crap

**zap.FREEDOM** · February 27th, 2013 09:22 PM

Originally Posted by Mguy

They need engineers more than designers to make their cars much more reliable.

agree on this, they owned the qoros which a great effort already.. another wise move for their business after hiring top caliber designer is to hire german engineers (same thing as the strategy of hyundai-kia, well benchmarking as its) to improve their quality, technology and maybe reliablity which is they all need to deliver to prove their tenure

they learned something from the Koreans, after this maybe they can also duplicate the success of the Korean auto brands. btw, chery also signed a joint venture with Jaguar Land Rover..

**Tj_abs** · February 27th, 2013 04:13 PM

Originally Posted by creativepinoy

yeah your ryt sir Mguy .. for me they do not need a former porsche deigner .. only thy need is creativity like us filipino if you remmember late 70s delta motors and fmc build their own vehicles..... pls visit my fb page to see my concept vehicle design using creativity..(*_-)wink creative concept ideas | Facebook

Nice concept sir. Pride of the phil. But sir dapat patent muna yan kasi baka ma clone ng china ung gawa mo. Hehe