Results 1 to 10 of 24
Hybrid View
-
-
July 19th, 2017 08:02 AM #2
Well, if you cant threaten them, buy them!
Sent from my SM-N910C using Tapatalk
-
July 19th, 2017 08:17 AM #3
-
Tsikoteer
- Join Date
- Mar 2008
- Posts
- 53,883
July 19th, 2017 09:55 AM #4this has bugged me for some time now.
"with today's internet, how can major dailies make money?"
-
Verified Tsikot Member
- Join Date
- Oct 2006
- Posts
- 261
July 19th, 2017 10:40 AM #5
-
July 19th, 2017 10:56 AM #6
The local printing industry is already in tatters. Because the only ones who still print in bulk, the newspapers, own their own printers. So many hundreds of millions of pesos worth of equipment lying idle.
But publications are still going strong. Print advertising is damn lucrative.
Internet advertising is catching up, and the metrics used to gauge their effectiveness are much more accurate. Which, unfortunately, makes internet advertising cheaper... hence, lower income from the net.
But the big boys still think print. The CEOs of big corporations in the Philippines are old guys who are used to print advertising and its costs. One newspaper page can cost around... 100k? 200k? Been a long time since we ran a print ad. And they have dozens of pages of advertising. Then you add sales income... granted, there's a lot of wasteage, but printing costs are much lower than the cover price, considering they're printing in the hundreds of thousands.
Give it twenty years. When corporate CEOs are those who've grown up with the internet.Then Philippine print might die. But the smart ones use their web presence to promote the physical paper. This is how it works for Top Gear, at the moment. But I'd like to see the mag transition to a more heavily digital experience, myself.
Buy the mag, guys... most of my content is print-only nowadays.
Ang pagbalik ng comeback...
-
Tsikoteer
- Join Date
- Mar 2008
- Posts
- 53,883
July 19th, 2017 11:35 AM #7i can bring the mag to the bathroom throne. mahina signal namin doon.
i can use it to fan myself when it's hot, and swat pesky insects...
and there's something pleasure-able in touching and fondling glossy pages...
seeing someone reading the daily broadsheet... intelligent and mature! a born leader!...
seeing someone fingering his tablet... geek!
(my apologies to the geeks.)
heh heh heh.
-
July 19th, 2017 11:40 AM #8
Hard to believe this development wasn't politically motivated.
We'll know eventually if the content becomes "yes men" articles.
-
Tsikoteer
- Join Date
- Jun 2012
- Posts
- 4,447
July 19th, 2017 12:35 PM #9
-
As expected, in response to Tesla’s entry into the Philippines market, Ford will be bringing in the...
Tesla Philippines