Whenever I'm in Korea I never fail to be impressed by the satellite navigation systems found in most cars. Most cars have an lcd monitor built into the dashboard that's a navsat system and doubles as a DVD/CD/MP3 player and TV. New cars also have cameras at the back that allows for collision monitoring when backing up. The navsat basically gives you access to a digital road map and allows you to filter for restaurants, hotels, hospitals, builldings and even individual homes. You can dial a cel phone number or land number into the system and it plots the fastest route to that number's location.

On my last trip I was able to meet one of the directors of a company that manufactures these gizmos and he tells me he can export the technology to the Philippines. The technology would require the navsat-lcd system, a digital map of Manila, and a dedicated GPS satellite signal.

After going around doing some costings with local IT and com companies in my spare time, I found that the system would cost around US$700 to US$1200 per system (before taxes). This assumes around 4,000 units initially sold to pay for subscription rates for map updates and satellite signal.

I'm not really a marketing person; but do you guys think this business could fly? Any feedback from car enthusiasts would be a big help!